People love the feeling of exclusivity that comes with having access to savings or prizes that others don’t. In some circles, having a coupon code is as good as cash - especially if it’s not given to just anyone.
ShortStack gives you the ability to distribute unique coupon codes to your customers. Running a unique code contest is an excellent way to not only divvy out a variety of prizes and rewards, but it also provides a way for you to track the effectiveness of your promotions and allows for some especially creative forms of audience engagement.
In this guide, we’ll walk through some of the reasons you might want to run a unique code distribution campaign, as well as how to set up a landing page of your very own that highlights this feature.
Consider what goals you are trying to achieve.
Increase the effectiveness of coupon distribution via a contest or landing page
Providing customers with coupon codes is an easy way to drive in-person and online sales. However, getting the coupon codes in the hands of the right buyers can be difficult. ShortStack makes sending out unique coupon codes painless. You can issue them as part of a landing page contest or sign-up campaign to ensure the folks receiving the codes are already engaging with you, which makes them more likely to use the coupon.
Send discounts via email
Reward your mailing list subscribers with access to unique coupon codes. Instead of setting up a landing page or contest, engage your current list to prompt repeat sales and increased engagement.
Create a sense of urgency by limiting the number of codes available
Giving away a seemingly endless number of codes is a commonly-used tactic. However, passing out a limited number of codes can create an air of exclusivity that will increase demand. This can lead to more sharing of and traffic to your contest page, and a greater percentage of codes redeemed.
ShortStack streamlines the process of distributing unique codes to your customers. While there are many ways you can distribute unique codes with ShortStack, we’ll walk through how to set up a simple unique code contest using the S2 Giveaway Template. The unique codes you distribute will be sent to participants via an email.
However, before we jump into that, you need to create your list of unique codes:
Create a spreadsheet for your codes
Note: The codes you create aren’t restricted to any given syntax. They can be completely unique/random, or they can be specific, like the names of specific prizes. The only restriction is that the codes must be less than 256 characters. Our system issues codes in order, from the top of the list to the bottom of the list.
Also, if you would like to distribute the same code more than once, then make sure to have as many copies of that code added to your list as you would like to give out. For example, if you wanted the code/prize “Tablet” to be distributed 10 times, then you need to include “Tablet” 10 separate times on your list.
Now that you have your code list created and ready to go, you can jump into ShortStack and start building the campaign:
Next, configure your email to include your code list
Note: The Giveaway template has an autoresponder attached. For campaigns without an autoresponder, review our Creating Autoresponder Emails documentation.
Everything is ready to go and your landing page is ready to Publish
Click the Publish Campaign button to go through the publication process and push your campaign live! Anyone who submits an entry will receive an autoresponder email with a unique code pulled from your list.
Note: For a walkthrough of the publication process, simply check out our Publishing a Campaign help documentation.
Once you’ve finished building your landing page, you’ll want to distribute it to as many people as you can. Get creative and have fun with it! Here are a few examples of how you can get the word out:
Certain use-cases for unique codes work great for in-person scenarios, like retail locations or pop-up shops where you can provide a code on a receipt, paper coupon or a product label. Use QR codes around the space to make it super easy for people to find their way to your contest.
Leverage your website traffic to drive visitors to your landing page. Try adding a link or splash graphic on your company’s homepage that takes them directly to the contest. If you want to take it a step further, you can embed the contest directly into your website.
Social Media Channels
Social media marketing to the rescue! Share the link to your contest on all of your social media channels - if someone follows you on social media, it’s very likely they’ll also want to participate in your contest.
And that’s it! You’ve successfully set up your first unique code contest and hopefully you’re seeing people flock to it in droves. Of course, if you need to edit anything in your contest after you’ve gone live, simply revisit the Campaign Builder, make your changes, and click the handy Publish Changes button.